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In 2008, The Laser Beautique Group identified a gap for a chain of branded aesthetic clinics that bring the latest in non-invasive aesthetic and beauty treatments to the South African public. The Laser Beautique brand was subsequently launched in September 2009. There are currently 2 well established, renowned company-owned Laser Beautique clinics, in the Johannesburg (Morningside and Bedfordview) and the first franchise clinic opened by Kasia Wojciechowska in Pretoria at the end of 2011. There are currently the following franchises on a roll out plan for 2012: Johannesburg (Glenhazel, Melrose, Parkhurst, Glenvista, Lenasia, Fourways) and we are actively looking for franchisees in Cape Town and Durban. This tried and tested concept is now ready for franchising! |
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Competitive advantages
- Passion for technological advancement in aesthetics
- Focus on total client satisfaction and service
- A customised Point-of-Sale system and an internet-based back office software program, which provides live detailed management information on a daily basis
- The first South African Aesthetics Loyalty Program, called Beautique Benefits. Using sophisticated technology, the Beautique Benefits programme is linked to The Laser Beautique website where members can log and see their history
- A dynamic inter-branch Gift Voucher programme also linked to each branch, head office and the website. One can purchase a Laser Beautique Gift Voucher online.
- A competitive pricing strategy that delivers excellent value for money
- An aggressive marketing, advertising and PR program
- A unique Human Resource philosophy called Beautique Customs, which will challenge the typical mind-set of employees and instills a commitment to the higher purpose of service and care
- A remuneration policy that incentivises and motivates staff
- On-going internal and external education and certification of all Laser Beautique employees
- A strong emphasis on retailing
- Bulk buying of acclaimed professional and retail skincare products. RégimA, an in house brand is a locally produced, internationally acclaimed, professional and medical skincare brand which is currently booming in the market. The Laser Beautique aim is to become the largest single buyer of RégimA in SA and will thus be able to arrange the best possible pricing for potential franchisees
Passion for Service
The Laser Beautique Service Training Program is compulsory for all staff. This instills the need to provide every client with a level of service that goes way beyond their expectations. Together with the promise of the best technology lies the secret for creating loyal clients who ultimately become brand champions. The aim is to build The Laser Beautique into a leading national brand of aesthetics and beauty clinics and our service training is designed to achieve this by building loyalty... one once client at a time!
Beautique Culture & Customs
The Laser Beautique Customs, are unique business philosophies, that have been specifically developed to counter the common way of operating in the aesthetic and beauty industry. It challenges much of the conventional wisdom and provides employees of The Laser Beautique with a set of values and principles which they can use as a directional guide for their actions and behaviour. These philosophies are based on a higher purpose and a set of driving principles which describe how the higher purpose can be achieved. The higher purpose is more than a vision or a dream of the future; it is the very reason that we are in business and it is essential for the success of any potential franchisee that he/she is willing to embrace this culture.
Franchisee Support & Selection
The Laser Beautique is committed to building a model franchise that sets the benchmark in the aesthetic and beauty industry. This involves a total dedication to the training and support of the franchisee. The aim is to serve our franchisees with the same passionate commitment that we provide to our clients. The performance of our franchisees will be crucial for the longevity of the The Laser Beautique Franchise so it is vital that we do everything in our power to ensure their success.
Potential franchisees don't need to be Doctors, Aestheticians or Beauty Therapists. They should, ideally, have a business or marketing background with very strong people skills. The success of the business is dependant on the individual relationships that one is able to build with clients and staff.
Areas available for franchising
In order to be able to effectively support franchisees, The Laser Beautique is only currently offering franchise opportunities in Johannesburg, Pretoria, Cape Town and Durban.
For more information contact Tzvia Hermann on 076 895 2068 or by email
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